I work with many companies and get a chance to observe their growth. Business scale up because of several reasons. A lot has been written...

In business, all the actions we take fall in one of these three buckets of - With, For, To. We work with our colleagues, partners,...

How do great artists acquire mastery? They train hard under a guru. That's the apprenticeship phase in their journey. Once they have...

There are a hundred scars on her body, some seen, some unseen Many more are hidden deep in her heart Silently bleeding without a drop of...

The path bends at the horizon Throwing the hues of grey With those forgotten rhymes The moon wakes up by the bay Without a destination,...

Over the last two blogs, I highlighted: 1. How a business can become remarkable to become referable. 2. How to identify your unique...

In my last blog, I elaborated how being remarkable is the first requisite to becoming referrable. It always is possible when you have a...

Thursdays are always fast and furious. Today wasn't an exception to the routine. 5 am Wakeup5.30 - Stretching up and meditation 6.00...

While working with many small and medium businesses, I observe a recurring trend. Most of their profitable customers come to them from...

I have seen business presentations crammed with numbers, charts, and graphs. While numbers are essential, they do not connect with us at...

Very few small companies have an identified target customer segment. They are not aware of why they get some business and lose others....

So, you have just run a marketing campaign and ended up with a handful of leads. What do you do next? Contact each of them one after...

The planning for a tradeshow should start months in advance. Participation in a tradeshow is a strategic initiative. It is, therefore,...

One of my favorite movies is Chak De India. In case you have never watched it, I will give you a quick summary: - Women's Hockey is...

Product Life Cycle Management (PLM) has been the go-to model for many marketing pundits in deciding on introducing new products. The...

A good product or service is not a guarantee that people will line up to buy. A sales copy (Ad) makes that happen. The headline is the...

Back in 2019, I started using Google Trends and various analytics tools provided by them. They are insightful and useful. I am sharing a...

I studied control systems for my engineering degree. The curriculum focused on teaching us the negative feedback control system. Such a...