Speeding your Organization - Sustaining the Momentum Part 2

It is the final blog in the SPEED series. The final factors for sustaining momentum are:

1. Dashboards: Businesses that do not use dashboards haven't figured out what makes the clock tick. Salim Ismail observed that new-age companies that have scaled exponentially inevitably use dashboards to track critical metrics. I think you need to have at least these four dashboards for your company:

• Strategic - focused on long-term strategic goals and high-level metrics related to them.

• Operational - Focused on short-term goals.

• Analytical - Use of data from various internal and external sources.

• Tactical - Tracking departmental performance.

2. Be flexible: Today, strategies come with an expiry date. And that comes much quicker than ever. Therefore, no company can have its decisions carved in stone. Ultimately, the most adaptable survive, not the strongest dinosaurs. Therefore, every company needs to be ready to change direction and do what they had decided not to do in the past. Brick and Mortar companies should have to switch to e-commerce, and an e-commerce company may have to implement a hybrid model.

3. Being close to the Customers: In the first section of the blog, I wrote that anticipating the future is a critical aspect of being a faster company. There is no better place to spot the trend than being close to our customers. Similarly, sustaining momentum is possible by constantly maintaining a dialogue with the customer. You cannot take the customer for granted. Low price is no longer a guarantee for customer loyalty. Engaging customers on an ongoing basis is the only way to keep them with us.

I have provided a blueprint for speeding up your organization. I hope you find it helpful. I would love to have your feedback. My email id is subodh.subsay@gmail.com

• Subodh