Is your marketing messaging clear?

In an advertisement for Lifebuoy, a kid asks another friend using some other brand whether his soap is slow? The marketing message is sharp, crisp, and to the point. Lifebuoy instantaneously kills 99.9% of germs.

In contrast, most of the marketing messages follow a stereotypical pattern:

• They have the company's contact information

• They comprise a list of products with their features

• They have an offer and

• They have a call to action

We skim the message and skip it. The message is simply uninspiring and disinteresting. Yet, we follow the same structure in our marketing communication!

Jonah Berger researched what makes content viral. He came up with a formula:

S - Social Currency

T - Trigger

E - Emotional

P - Public

P - Practical Value

S - Stories

For starters, our brand message must answer these questions:

• Who are our customers?

• What are the jobs/tasks on their hand?

• What are the pains experienced by them in accomplishing their goals?

• How does our product help them achieve their goals?

• How are we doing that job better than anybody else?

• Can we code our brand message in the form of a story?

• What are our company's core values?

Building Customer Personas is the first step to understanding our customers. If you wish to know more about creating customer personas, please click this link and sign-up for my blogs - https://bit.ly/3vOghyy.

Subodh

www.subsay.in

9637286005

subodh.subsay@gmail.com